STOP STRUGGLING TO TURN YOUR CALLING INTO A PROFITABLE COACHING BUSINESS
Building a Christian coaching business isn’t for the faint of heart. The online space is loud and fast-paced, secular business advice often clashes with your values, and you’re stuck between wanting to serve well and needing to make your business work.
And yet, even in the middle of all this noise, the coaches gaining real traction are the ones who’ve embraced a clear message, a focused strategy, and a business model rooted in purpose, not pressure.
Contrary to what you might think, you don’t need a huge following, a picture-perfect brand, or a steady stream of reels and webinars to grow a thriving practice. In fact, the more noise you chase, the more confused, inconsistent, and out of alignment your business becomes. And the harder it is to build real momentum.
The real secret to growth? A business model rooted in Kingdom purpose and practical strategy, so you can finally stop spinning your wheels and start showing up to serve with impact, sell with integrity, and build a coaching practice that attracts the right clients and provides the income you need to keep serving.
We’ve seen it over and over again: Christian coaches with solid training, stuck trying to figure out how to actually grow a coaching business that aligns with their calling.
Not because they’re lacking passion or purpose. But because they’ve never been shown a strategic path that fits their values, their season, and their mission.
That’s why we created the Business Building Summit—a FREE one-day, high-impact virtual event designed to help you take the next step with clarity, confidence, and alignment.
No hustle. No hype. No high-pressure tactics.
Just honest guidance and real strategies to help you grow a coaching business that honors your calling.
Chris McCluskey is President of Professional Christian Coaching Institute (PCCI), the world's largest Christian school accredited by the International Coaching Federation (ICF). PCCI has trained thousands of life & leadership coaches in more than 90 countries and in many of the world's most influential ministries and businesses. Frequently cited as the 'Father of Christian Coaching', Chris pioneered the industry in the 1990's and co-hosts the top-rated podcast, Professional Christian Coaching Today. He is a popular keynote speaker, thought leader, media personality, and executive coach. He and his wife, Rachel, are best-selling authors of the marriage classic, 'When Two Become One', and are blessed with 7 adult children and 5 of the cutest grandchildren you've ever seen.
Session: A Grander Vision: Business Building for Kingdom Impact and Generosity
Justin Janowski launched Faith2Influence 6 years ago, just hoping to make it as an entrepreneur. God provided beyond what he could’ve imagined, and he collected over $250,000 in revenue his first year, using a simplified business model alongside high-integrity sales and marketing strategies. He has now helped over 1,000 new to intermediate Christian Coaches and Entrepreneurs optimize their business plans, signature offers, and sales strategies so that they can scale their income and their impact. Due to Justin’s reputation for high-integrity sales mastery, he and his team have been hired to consult, train, and/or provide direct sales efforts to many 7-figure earning coaches, including Pete Vargas, Pedro Adao, Dr Dharius Daniels, Jennifer Allwood, and David Bayer, among others. Justin lives in Milwaukee, Wisconsin, with his wife, Kara, and their kids, Grace and Gavin. He loves Jesus, his family, and having fun adventures.
Session: Sales is Love
Teresa McCloy is the creator and founder of the REALIFE Process®. The mission of the REALIFE Process® is to equip and support Christian Coaches through certification, community, coaching, content and connection to build and grow sustainable coaching practices.
Session: The 7 P's Business Coaches Need for a Sustainable Practice
Have you ever considered how compelling and clear messaging could transform your business? What could change for you if your message truly connected with your audience? Meet Jen Rogers, a dynamic force who transitioned from a military veteran to a CPA and now the founder of the Virtual Podcast School. As a Storytelling Podcast Strategist, Jen’s mission is to help you develop messaging that resonates and boosts your visibility and income. Jen works with business owners to align personal values with professional messaging through podcasting, crafting stronger, authentic brands. She believes engagement and action-taking are vital to capturing attention and converting interest into action. Whether you're speaking, writing, or engaging with your audience, your message will become your most powerful tool for connection and growth. Join Jen to discover how clear messaging can elevate your brand and business strategy.
Session: From Message to Mastery: Building a Compelling Brand for Christian Coaches
Pamela Mertz, CPCC PCC is the President and Founder of BluePrint Life Coaching, LLC. After nearly 40 years leading her own sales company in the high-tech industry, she transitioned into coaching to help others navigate growth and transformation.
She is an ICF and CCNI-certified coach with PCC and CPCC credentials, specializing in leadership and life coaching. Pamela serves as faculty at PCCI, where she teaches Essentials of Leadership Coaching, and is a certified Quality Improvement Coach for international healthcare teams. She also partners with the Academy of Communications in Healthcare and supports chronic care clinical teams through the Cystic Fibrosis Foundation.
Passionate about equipping others, Pamela serves as Director of Coach Presenters at Promised Land Living, a global discipleship ministry, and as Director of Education on the CCNI board. Her coaching clients range from CEOs of seven-figure companies to retirees and missionaries in transition, helping them gain clarity and confidence in their next steps. As a Mentor Coach, she takes joy in guiding fellow coaches toward credentialing success and mastery in their skills.
A published author, Pamela’s latest book, Listen IN, was released in December 2024 as the second in her God-help series. She also wrote Truth About Church Wounds, an interactive Bible study focused on healing and restoration in the Church.
She lives in Minnesota with her husband, Lou, and is the proud mother of three adult sons and a beloved daughter-in-love. In her free time, she enjoys gardening, time at the lake, biking, hiking, and her newfound love of pickleball!
Her books can be found on Amazon (links) and more about Pamela can be found on her website www.blueprintlife.com
Session: Pick up the Pen: The Journey of Writing and Publishing Your Book
Gina Marie, PCC, helps Christian women entrepreneurs, coaches, and nonprofit founders turn their God-given retreat vision into sold-out, life-changing experiences that grow both their impact and income. She believes retreats aren’t just events—they’re sacred assignments where people encounter God, find healing, and build trust-based relationships, often leading to lifelong clients, partners, and advocates of their brand. Many women she serves are tired of chasing algorithms, gurus, or costly tech. They don’t want a corporate empire—they want deeply engaged clients and Spirit-led businesses built on real connection. Through her Retreat Lab Experience Formula™ Program, Gina Marie equips women to go from idea to sold-out retreat with clarity, simplicity, and peace.
Session: Beyond the Screen: Scale Your Coaching Business with Retreats
Our summit schedule is designed to maximize your learning and engagement. Here’s a sneak peek at what you can expect (all times are Eastern):
9:30 AM – 10:00 AM:
Summit Kickoff and Opening Prayer
10:00 AM – 11:15 AM:
Session 1: Teresa McCloy “The 7 P’s Business Coaches Need for a Sustainable Practice”
11:15 AM – 12:30 PM:
Session 2: Justin Janowski, “Sales is Love”
12:30 PM – 1:30 PM:
Session 3: Jen Rogers, “From Message to Mastery: Building a Compelling Brand for Christian Coaches”
1:30 PM – 2:00 PM:
Lunch Break
2:00 PM – 2:30 PM:
Breakout Session 1:
2:30 PM – 3:15 PM:
Breakout Session 2:
3:15 PM – 4:15 PM:
Session 4: Chris McCluskey, “A Grander Vision: Business Building for Kingdom Impact and Generosity”
4:15 PM – 4:30 PM:
Summit Close
Thank you to our Sponsors and Kingdom Partners
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